Our Mission

To bring peace and tranquility to your family and home through eco-friendly house cleaning. We use only non-toxic and non-hazardous products that are safe for children, pets and the environment.

The Story Behind Life Maid Easy

Life Maid Easy was established in 2010 in Vancouver, BC. Life Maid Easy's success can be attributed to our commitment to customer satisfaction and eco-friendly cleaning products and tools, such as the hybrid/electric vehicles we use to get to your home. We pride ourselves on using only non-toxic and biodegradable cleaning products that are safe for people, pets and the environment.In addition, we have always strongly emphasized customer service, ensuring that each customer's unique needs and preferences are met. This has helped us build a loyal customer base, with many returning for regular cleaning services.

Our Values

What drives us at Life Maid Easy.

Our Clients

We serve our clients as if we were serving ourselves! We treat them like family and rely on their feedback to continue to grow and improve. Yes we are a cleaning company, but our focus is on customer service.

Innovation

We are dedicated to staying ahead of the pack on the latest innovations in eco-friendly products and tools as well as the newest technologies to bring only the best to our amazing clients.

Sustainability

We are committed to sustainable cleaning practices, keeping the environment in mind every step of the way. From our all natural eco friendly products to the hybrid and electric vehicles we use to drive around town

In The Community

What we're up to in the community

Life Maid Easy CEO joins Global TV for a segment on spring cleaning.

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Interview With The Founder

Get an inside look into the visionary behind our exceptional cleaning service through an exclusive interview with our founder.

Tell us about the Life Maid Easy concept.

Our mission is to provide premium cleaning services to busy households, using sustainable practices, from the products we use to our EV fleet.  We enrich lives by giving people their valuable time back.  We work tirelessly behind the scenes to ensure the customer journey is made as Easy as possible: we respond quickly via text, phone, email, and web; offer 7 days/week availability and use Green-Certified products safe for kids and pets.

What was your background prior to joining Life Maid Easy?

My education and experience is quite diverse.  My early beginnings were in broadcasting and media advertising, from there I transitioned into a career in events and marketing. My experience has given me the opportunity to work with various fortune 500 companies nationally.

How and when did you become involved with Life Maid Easy?

I joined Life Maid Easy in 2016 with a goal to expand and grow the business into a Nationally recognized brand. My corporate and marketing experience lent a helping hand in transitioning from a “mom and pop” to the scalable franchise model that it is today.

What are some of the advantages in being a Life Maid Easy franchisee or Master Franchisee?

1. A great advantage is a healthy work-life balance.  Owners set their own day-time availability and can have evenings free.
2. Minimal operating costs and admin work.  A Life Maid Easy franchise comes with a full support team that is available 7 days/week:  sales staff, billing specialists, customer care, social media experts, and technical support.c.
3. Low investment and no build out cost.  Our business is mobile, no need for an expensive lease and you can grow your business as customer demand increases.

Who is your ideal Master Franchisee?

a.   The ideal Master will take on an entire province or state.b. Is passionate about customer service and aligned with Life Maid Easy core valuesc. Has experience in the cleaning industry.d. Will fully dedicate themselves to the growth of their territory.e. Aligned with our values that stem around the 4w’s (Whistle While We Work).  They need to love what they do and have fun doing it!

Tell us a little about the Life Maid Easy Market?

Busy working professionals.New parents and seniors that need a helping hand.The market is changing very quickly to include a wider range of income levels.  With the increase in services like Hello-Fresh and DoorDash, people are realizing the value in outsourcing their chores (shopping, cooking, cleaning), so they can enjoy more time with their family and friends.

What are some of the greatest lessons you’ve learned in growing this franchise?

We’ve learned that the most important area for our franchisees to focus on is business development.  We’ve come up with procedures to help free up their time to allow to take up 90% of what they do.Franchisees are a great support system for one another.  Our franchisees work together on promotions and by sharing ideas on marketing strategies.  There is power in numbers!

What advice do you have for someone looking to acquire a Life Maid Easy Franchise or the Master Franchise rights?

a. Dedication:  one of the characteristics we value when considering a candidate is their entrepreneurial spirit.  This person may already have one or more businesses up and running, but this venture requires 100% of their time.  Be fully dedicated to the success of your LME franchise, and we’ll be right there with you, all the way to the top!b. Realistic Optimism:  Remain aware of and confront challenges while still striving to reach audacious goals.

In your opinion, why do you think that Life Maid Easy would be a great opportunity?

What is unique to Life Maid Easy is the amount of support received.  Our franchisees interact with corporate head quarters on a daily basis.  For someone starting a business for the first time I feel that this is very reassuring.  We’re all in this together!Being a mobile business is a huge perk to our business.  Getting started with Life Maid Easy is quick and simple, get your business up and running in weeks!

Our Team

Meet the Life Maid Easy corporate team

Balbina Dabrowski
CEO

Wearing many hats, it's good that Balbina thrives at multi-tasking, planning and has a passion for communication. Overseeing the entire operation, she relies heavily on the strength of her amazing team. Her pursuit for growth and expansion allows her to meet many new people across Canada and spread the story and vision of Life Maid Easy through the gift of gab. In her spare time, she loves exploring new restaurants and hidden gems around town or simply curling up with a book and her crazy but loving cat, Nori.

Pia Espiritu
GM

People love Pia, and so will you! Her infectious smile and positive attitude brighten any room. Pia excels at finding new and innovative ways to maximize efficiency. Her attention to detail allows Life Maid Easy to stand out uniquely; from the products we use to the cars we drive, Pia manages it all. When she’s not busy at work, you can find her out on the field hitting home runs, camping, and playing fetch with her rescue dog Pogi.

Hana Hodna
Assistant Manager, Numbers Master

With a passion and background in numbers and analytics, Hana has all the data needed to make our systems and processes run smoothly. Gant charts, excel sheets, and even programming code sparkle her eyes. When she is not busy crunching numbers or forecasting, she loves exploring her love for Korean cuisine in the kitchen, hiking in British Columbia's beautiful backyard, and playing with her cat Marvi

Katka Marcinekova
Corporate Trainer

A perfectionist with an immaculate eye for detail, Katka sets THE standard in what it means to have a sparkling and immaculate home. She is an amazing trainer that leads by example and helps cleaning teams and franchisees across the Country adhere to the proven and guaranteed LME cleaning experience. When not in the field, she is busy perfecting new recipes. The girl can bake!